| Link Popularity is the number of hyperlinks from other sites pointed back to your website.
It's many times used as term for Google's PageRank, Google's own method of search engine link popularity.
The more sites that are linking to your website, the higher ranking your site will get, the easier you are to find and the more inbound traffic your site will get.
Inbounds links are the one of most important factor for getting a high keyword ranking from most search engine, search engines are also ranking their search result on the link popularity from your site.
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